With the socio-economic development, the importance of packaging for product sales an increasingly important. At present, the market also known as the "attention economy", to attract consumers through innovative and unique packaging, and its acceptance is packaged directly reflected. Therefore, you must fully understand the importance of packaging in product marketing.
Packaging is an important tool to promote products successfully sell. Product packaging is good or bad, will affect the product's stability into the market, will also affect the price of products and channels. Products by packaging, entered the consumer market first of all give consumer intuitive packaging of products, could cause consumers the consumption desire of buying motive is to a large extent the product packaging. For example: a company's warm blanket, plain colored plastic bags, sold, later changed to white gilt flexible packaging, sales rapidly. Directly state that packaging is to a large extent the impact of product sales.
If a products lack good of packaging, in must degree Shang will reduced its value, if distribution to right, and good of packaging, is will greatly upgrade products of worth, so said excellent, and novel, and fine of products packaging not only makes products and packaging complement each other, also can upgrade products of value, set products of market image, let consumers from psychological Shang give certainly and willing to give high price purchase, then upgrade products of sales, increased enterprise profit.